The “Guild Collective” is loosely defined as:
A group of people, artisans or craftsmen who maintain high standards in the pursuit of a common goal.
The Guild Collective was formed in 2020 with a vision to unite skilled craftsmen who build things that last and improve the lives of their customers. There is an intentionality to their methods, their work and their customer service. They're elevating the importance of job well done and simultaneously instilling job satisfaction and meaning into their work force. It is a privilege to partner with companies like the Guild Collective who cast a bigger vision for what their business can be. Here at Reddoor, we've been inspired by the Guild's ethos. The business is actually a unification 3 different and independently successful entities. The formation of The Guild Collective was completed in the middle of the covid pandemic, and in spite of the challenges they've faced, they continue to grow and are in high demand in the Texas Hill Country.
Our engagement with The Guild Collective include: naming, story development, branding, apparel, ID system, website and marketing brochures. One of the most important criteria for success was ”an enthusiastic adoption of the brand by the team.”