To better inform their patients, staff, and potential hires, we worked with Southern California Food Allergy Institute to clarify their process and develop a compelling website to clearly guide and inform visitors about their Tolerance Induction Program (TIP).
SCFAI is a forward thinking research based clinic treating children with anaphylactic allergies to achieve tolerance and remission. They take pride in the successes of their patients and are poised to grow to continue treating more children with allergies. While the TIP experience can seem daunting for young children, the life-saving experience is sought after by thousands of prospective patients. The website needed to clarify the process and invite visitors to learn more about SCFAI in a welcoming way.