Brand

LA County Channel

After success with the LA County CEO and LA County Counsel, we were contacted by the LA County Channel to develop a logo to use in their videos that better represents Los Angeles. This logo would need to be concise and impactful as a short animation and standalone as a watermark on videos.

Representing Los Angeles

As concepts were presented, it was clear that a combination of a play button and "LA" were key to the success of the mark that represented the channel. Through various iterations, a mark was developed with a single line creating the "LA-Play" button and surrounded by the "C".

Before

After

Isn’t it time to arm your brand with a clear story and compelling design?

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